For increasing profit as well as to keep long term success with a product or service, an organization is bound to give importance on brand management and branding. A brand is considered to be a complete experience that a customer acquires and through which he or she becomes able to distinguish the product from other similar products or services. Branding means creating a differentiation or a different position in the market and with the help of this differentiation, the organization maintain a large number of target markets for long run.